SEO audits are not an oft-discussed subject but that doesn’t really mean that it’s less-practiced as well. However, if you didn’t have an idea prior to reading this post, let us tell you that SEO audit is a standard practice for websites. Those who are serious about their online marketing endeavors do invest in frequent audits. If you’re looking forward to make the most of your online SEO campaigns make sure you’re investing due time for these audits as well.
The Importance of SEO Audits
A credentialed SEO Company hired by you will definitely ask you to act in accordance. Kindly do not commit the mistake of avoiding this bit completely. Read on to find out about the fundamentals of the same.
Let us clarify from the very beginning that an SEO audit is not quite like a traditional audit. The latter is performed only for marketing purposes- a properly executed audit – right at the onset- would mean that you are that you have better knowledge about the performance of your website – its overall performance and the performance of the individual pages. Improved search engine rankings, needless to say, make for the only purpose behind these audits. They are performed before the beginning of a project and at the beginning of a fresh quarter.
No Overdoing it
Though it is important to invest time for these audits on a regular basis, experts clearly warn us against overdoing it – especially if it’s a small website that we are dealing with. Technical analysis, on page analysis, off page analysis and competitive (keyword) analysis are the vital parts of audits. Sites can be improved with well-placed audits. You are in a position to analyze a particular site from different angles – all with that one goal of realizing avenues of improvement. Here is a more detailed look.
Technical analysis entails checking whether the website is working properly or not. Accessibility and indexability are the cornerstones of SEO audits. Accessibility very simply refers to the search engines’ and the users’ ability to access your site. If your content cannot be accessed by others then there is no point of creating a website at the first place. A few attributes that you need to check without fail are:
- txt files
- Robots meta tags
- XML sitemaps
- Website speed
- Mobile responsiveness
Indexability is treated with paramount importance by search engines since it determines the visibility of your content. Once you have fixed your accessibility issues you’re ready to go on with the indexability bit.
On page analysis includes identifying conflicting blog topics – those that have nothing to do with the website itself, duplicate content, the attempt to rank same keywords on different pages, placement of proper URLs among others.
Off page analysis includes social media optimization, identifying Black Hat techniques, trust flow and other such yardsticks.
Not a lengthy process!
Do you think that SEO auditing necessarily have to be an arduous process? Not really! There are a few SEO auditing tools that can be explored to get the job done faster.
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